Accura-Tech : Search Engine Optimisation Search Engine Marketing
 
 
 

Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. This does four things:

  • Connects customers with prospects
  • Connects prospects with each other
  • Connects a company with customers/prospects
  • Connects customers with customers

There are two types of community marketing:

  • Organic (created by users with no company intervention)
  • Sponsored (fostered and hosted by a company)
 
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Benefits

  • Customer Insight
  • Identification of customer needs
  • Customer-focused Product development needs
  • Instant Consumer feedback
  • Competitive Insight
  • Ability to quickly enter the conversation
  • Ability to prime market for market introductions
  • Identify and engage Advocates
  • Identify and engage Detractors
  • Reduce support costs: Customers helping Customers
  • Social Networking: Users with similar interests will connect and grow
  • Knowledge Management: Grow body of information about your products
  • Owning and leading the conversation in your industry
  • The 'place to go' for information about your space - trusted vendor
  • Demonstrate openness, transparency
  • Demonstrate customer focus
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