Internet marketing refers to marketing efforts done solely over the Internet. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Popular search engines such as Google and Yahoo have also been able to capitalize on this new wave of advertising. Internet marketing is also known as online marketing, Web marketing, digital marketing and search engine marketing (SEM)
We use a set of powerful tools, strategies and methodologies for promoting your products and services and empowering your web presence on the Internet.
Internet marketing can also be broken down into more specialized areas such as:
- Web marketing: includes e-commerce websites, affiliate marketing websites, promotional or informative websites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
- Email marketing: involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
- Social media marketing: involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
SEO stands for “search engine optimization.” It is the process of generating traffic from the “free,” “organic,” “editorial” or “natural” search results using search engines.
SEO has now evolved to include video SEO.